The new face of an old favorite

We changed our look, but not our wax.

Just like you, we’re the same as we were 30 years ago… on the inside.

The beauty industry is such a competitive market, so we want to stay current. But we could never change the formula of a product that has earned your trust by working so beautifully for over 30 years.

So, we decided on an updated look...a mini facelift, so to speak.

Our new packaging is designed to reflect not only our heritage, but also the beauty and elegance of each woman who uses it. Strong, graceful, knowledgeable and feminine – with a touch of mystery.